Brand / Content Management

data.org

Building the brand and digital home for a global platform advancing data and AI for social impact.

Founded by the Mastercard Center for Inclusive Growth and The Rockefeller Foundation, data.org convenes and coordinates across sectors to support and advance visionary — yet practical — solutions that drive impact through data and AI.

As Senior Manager of Creative and Brand Experience, I lead the creative vision across the entire platform — from the design system that keeps a global brand coherent, to the digital experiences that bring its work to life.

My work with data.org spans the full breadth of the brand. At the center is the website — the digital home of the data-for-social-impact field — supported by a design system that keeps everything coherent, from the interactive Data Maturity Assessment that helps organizations find their place on the data journey, to the digital-first Challenge Impact Reports that turn global innovation outcomes into stories funders can act on. Around the platform, I’ve led creative for the Accelerate conference across three years — identity, digital, and environmental design, plus the report that carries its ideas beyond the room — and a 5th anniversary brochure that turned five years of impact into a story partners could hold in their hands.

The day-to-day work keeps the brand human: a social content system of templates, motion, and campaign creative; email design that extends the brand into the inbox; and under/over, an experimental editorial series that lets a research-heavy platform play a little.

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