Brand / Content Management

Cascade AI

A complete brand and digital presence for an enterprise AI platform transforming HR and IT operations.

Cascade AI is an agentic workflow automation platform for enterprise HR and IT operations. Its purpose-built AI agents integrate deeply with systems of record such as Workday, ServiceNow, ADP, and UKG — interpreting policy, verifying identity, and resolving employee requests end-to-end, from benefits questions to IT tickets.

For Cascade AI, I strengthened the visual brand — an identity and creative system designed to make an AI startup feel trustworthy to CHROs and CIOs from day one. That system comes to life on gocascade.ai, a marketing site that makes enterprise AI legible through clear platform and solutions architecture and a clean, credible design language.

Beyond the site, I keep the brand moving at startup speed: sales and executive presentation systems that stay pitch-ready, social creative supporting product launches and thought leadership, and product and brand video that translates agentic AI into stories enterprise buyers understand.

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