TPC Homes Visual Identity and Website Build

Developed a new visual brand and web presence for the launch of TPC Homes, an organization that builds and manages quality and affordable housing solutions in Los Angeles.

Background

Established in 2025, and building on The People Concern’s more than 60-year legacy of serving individuals experiencing homelessness and FlyawayHomes’ award-winning approaches to innovative development, TPC Homes is an owner-operator, property manager, and developer of affordable and permanent supportive housing in Los Angeles.

About the Work

David Mascarina led the creation of a new brand identity for TPC Homes. His work included developing a logo, brand strategy, and a visual style guide that reflected the program’s mission of providing dignified, supportive housing. He also designed and built a new website to bring the brand to life online and connect more effectively with partners, residents, and the broader community.

Organization

The People Concern

Work Type

Creative Direction

Capabilities

Brand Management, Design System, UX Design & Strategy, Vision & Roadmapping, WordPress CMS Implementation

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