Background

The Broad, founded by philanthropists Eli and Edythe Broad in downtown Los Angeles, is a contemporary art museum known for its striking architecture and free general admission. It houses over 2,000 works from one of the world’s leading collections of postwar and contemporary art, alongside rotating exhibitions and dynamic public programs. The Shop at The Broad features a unique, artist-driven array of products, books, and gifts at every price point, from museum-branded items to objects for the home to artist-inspired exclusive merchandise at The Broad Museum in downtown Los Angeles.

About the Work

As The Broad Museum is entering the next step in its evolution by launching the e-commerce website The Shop at the Broad, there is an opportunity to build a digital marketing experience beyond the brick-and-mortar store that supports the organization’s revenue goals. At the same time, continue to hone in on the museum’s inclusive environment that inspires and fosters an appreciation of contemporary art through new, original content and digital initiatives in spite of the museum’s temporary closure due to COVID-19.