Background
Founded by Mastercard Center for Inclusive Growth and The Rockefeller Foundation, data.org convenes and coordinates across sectors to support and advance visionary—yet practical—solutions to drive impact, through data and AI. data.org is accelerating the power of data and AI to solve some of the world’s biggest problems. By hosting innovation challenges to surface and scale groundbreaking ideas, and elevating use cases of the most effective tools and strategies, we are building the field of data for social impact.
About the Work
David Mascarina played a pivotal role in shaping the overall brand experience for data.org, bringing cohesion, clarity, and creativity to the organization’s visual and narrative identity. He provided content and product design leadership for the build of the data.org website, the resource library, data and AI for social impact playbooks, and the Data Maturity Assessment tool, where he played a central role in the design and user experience strategy. Alongside technology and data consultants, David led the design and development of dashboards using Google Looker Studio and Google BigQuery.
David oversaw the design and production of flagship publications such as the Challenge Impact Reports and the Accelerate What’s Possible report in 2025, transforming complex data and insights into visually compelling, accessible storytelling. He also developed branding for key initiatives, including Microsoft’s Generative AI Challenge in 2023, Mastercard Center for Inclusive Growth’s Artificial Intelligence to Accelerate Inclusion Challenge in 2024, ensuring each had a distinct yet connected visual presence that aligned with the broader mission of data.org.
In addition to publication and digital product work, David is responsible for the brand experience for flagship events such as the Accelerate Conference held in Cambridge, Massachusetts, and in Bogotá, Colombia. These conferences bring together cross-sector global leaders to explore how data and AI can drive scalable, real-world impact.
He was responsible for the creative direction, content production, and brand strategy for several global campaigns. under/over is a global campaign that aims to raise awareness of successful ways for women and gender-diverse individuals to be represented in data, and to harness the power of data to drive social impact. The team interviewed women from India, Uruguay, and Kenya, who have been inspired by events in their own lives to tackle gender issues with data.
David also produced, in partnership with Storythings, to develop an explainer video about the Epiverse program, a data analysis collaborative, dedicated to getting ahead of the next public health crisis, for public health organizations and ministries of health around the world.
