Background

The Western Association of Schools and Colleges was formed in 1962 to promote the development and accreditation of higher education in the western region of the United States. WASC Senior College & University Commission (WSCUC) was formally created in 2012-13 when three education commissions under the umbrella of the Western Association of Schools and Colleges (WASC) – Accrediting Commission for Senior Colleges and Universities (ACSCU), Accrediting Commission for Community and Junior Colleges (ACCJC), and the Accrediting Commission for Schools (ACS) — reincorporated as separate entities.

WSCUC’s annual Accreditation Resource Conference (ARC) brings together higher education leaders and practitioners to explore best practices and tackle shared challenges. From sparking institutional transformation to influencing the broader landscape, ARC provides exceptional opportunities for leading and learning.  

About the Work

In partnership with the Marketing and Communications team, guided in consultation with key stakeholders, and created a brand for the conference that complements WSCUC’s brand. Developed a visual identity for the ARC2025 Conference along with design elements to produce a cohesive experience for the attendees of the conference, both online and in person.