This website is an initiative of SoCal Museums, a group of marketing and communications leaders from museums all over Southern California.
David Mascarina was the Co-Chair of the Digital Marketing Committee for the SoCal Museums and was tasked to create a portal of all SoCal Museum member organizations. The group also used this website as a marketing platform for the annual “Museums Free-for-All Day” where all of the museums across Southern California waives their entrance fees to provide wider access to these institutions.
