The FSG team is seeking to expand their audience and capitalize on the growth of podcast listener-ship. The team has a challenge is with capacity and resources to manage their brand. With a goal to grow in the next year, they need to reinvent their brand by redesigning their website to lend itself to publish interactive articles and showcase products for revenue. David worked with the FSG team on a user experience (UX) exercise.
We believe that by redesigning their website for their podcast subscribers, will result in higher website traffic and engagement. We will know that we are on the right track when we see an increase in website traffic after the website design, compared to the monthly web analytics.
