data.org Digital Campaigns

Led creative direction, content, and brand strategy for global campaigns spotlighting equity and representation through the stories of people driving data and AI for social impact.

Background

data.org’s online campaigns amplify stories from people on the ground, bringing local perspectives to the forefront of global conversations. By highlighting these voices, we show how data and AI can drive social impact that is both equitable and deeply human-centered.

About the Work

At data.org, David Mascarina led creative direction, content production, and brand strategy for global campaigns. One example is under/over, a campaign that amplifies the voices of women and gender-diverse leaders from India, Uruguay, and Kenya who are using data to tackle gender inequities inspired by their own lived experiences. David and the Marketing and Product team also partnered with Storythings to produce an explainer video for Epiverse, a groundbreaking global collaboration in data analysis designed to help public health organizations and ministries of health anticipate and respond to the next public health crisis.

under / over: The Power & Impact of Gender Diversity in Data

Anthem Awards

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