Background

Since 1949, HFS has been Southern California’s leading private adoption agency, specializing in infant and child adoptions and offering licensed, nationally accredited adoption and foster care services. Known for its compassionate, inclusive approach, HFS provides personalized support to birth mothers, adoptive families, and foster care resource families throughout every stage of their journey. HFS Adoption and Foster Care delivers caring and personalized support for birth mothers considering the loving choice of adoption. The agency provides ongoing support services for our foster care resource families across Southern California.

About the Work

Led the development of the HFS Adoption & Foster Care’s visual brand identity, which was carried through their print and digital presences. This was an opportunity to reinforce the organization’s unique opportunity to tell the stories of the agency’s long history, their adoptive parents’ journey, as well as creating a cohesive visual signature on their communications platforms, events, and fundraising collaterals. At the same time, oversaw the agency’s branding, creative services, website content, digital communications, and fundraising support.