Background

The Los Angeles Tourism & Convention Board is a nonprofit organization that promotes Los Angeles as a premier global travel destination, representing over 1,000 local tourism-related businesses. Its mission is to enhance the quality of life for Angelenos by driving economic and community benefits through tourism, while inspiring visitors to experience the unique and meaningful moments that define LA. Discover Los Angeles is Los Angeles’ tourism marketing organization.

About the Work

This project is a unique collaboration between the Los Angeles Tourism Board’s marketing arm, Discover Los Angeles, and the Los Angeles Department of Cultural Affairs. Our team seized this opportunity to create a uniquely visual and interactive experience for the application. Our mantra is “don’t develop another Yelp!” We pushed the envelope to create a mobile application that is both useful and immersive, resulting in one of the most captivating mobile apps for any city tourism agency in the world.